A.D. GINSBERG & S. POHFLEPP
ALEXANDRA DAISY GINSBERG + SASCHA POHFLEPP

Alexandra Daisy Ginsberg is a designer, artist and writer. She uses design to explore the social, ethical and cultural implications of emerging and unfamiliar technologies, science and services. With a degree in Architecture from Cambridge University and a Herchel Smith scholarship to Harvard University, in 2009 she received her MA in Design Interactions from the Royal College of Art, London.

Daisy spent her time at the RCA exploring what design - integral to the developments of the Industrial and Information Revolutions - has to ‘offer’ to a Biotech Revolution. Through in-depth research into synthetic biology, she continues to build on her MA dissertation, proposing that this role includes imagining and designing compelling narratives that enable us to question our unprecedented future.


Sascha Pohflepp was born 1978 in Cologne, Germany. In his work he is interested in past and future technologies, notions of art, business and idealism, what they mean to us and how they inform which worlds come true and which worlds are discarded. He aims to create social objects in which we can see ourselves differently.